Increase flexibility for physical therapists, patients, and practices.
Add $2k per PT per month, improve hiring and reduce burnout with a day per week from home for PTs, and provide your patients with care in the way they want.
Transformative results for patients and practices.
Patient Satisfaction
9.4 / 10
HEP Adherence
↑ 2x
Revenue / Month
↑ $2k / PT
Reimbursement is shrinking, while costs keep climbing.
Adjusted for inflation in practice costs, Medicare payment declined 33% from 2001 to 2025.
— Sources: Federal Register, Medicare Trustees’ Reports, Bureau of Labor Statistics, Congressional Budget Office.
Hiring and retaining PTs is growing ever more challenging.
72% of PT clinics report either a shortage in capacity to meet local demand or being at the limit of their capacity.
— APTA 2024 Physical Therapist Workforce Survey
PT turnover is 140% higher than the healthcare industry average. Only 35% of PTs report they are not considering any professional career changes.
— WebPT State of Rehab Therapy
Medicare updates vs. inflation in practice costs (2001-2025)
Sources: Federal Register, Medicare Trustees’ Reports, Bureau of Labor Statistics, Congressional Budget Office.
Improve revenue and retention with Brightway
Rapid Implementation & Results
Go live in days and experience an immediate and meaningful boost in profitability. Flexible to fit existing workflows and any level of therapist bandwidth.
Auto-Documentation & Billing
Automated time tracking, audit-ready documentation, and billing and opportunities reports keep you on track.
Easy for Patients & Therapists
Designed to be easy for even your least tech-savvy 85-year-old patients. If they can Zoom with their grandkids, they can use Brightway.
Reimbursement
Brightway is reimbursable under the RTM CPT codes, first introduced by CMS in 2022, that enable patients to receive virtual support in addition to their in-person visits.
Brightway goes beyond standard RTM, however. Our work helps practices to dramatically increase RTM revenue while creating a modern experience for their therapists and patients.
| CPT Code | Description | Reimbursement | Frequency |
|---|---|---|---|
| 98975 | Initial setup and patient/caregiver education on use of RTM software. | $19.73* | Once per episode of care |
| 98977 | Supply of RTM device (software) and transmission of data and/or alerts. | $43.02* | Every 30 days |
| 98980 | First 20 minutes of provider time spent on RTM in a calendar month. | $50.14* | Once each calendar month |
| 98981 | Each additional 20 minutes of provider time spent on RTM in a calendar month. | $39.14* | Each calendar month |
* 2025 CMS national non-facility payment amounts (updated April 2025). Actual payment varies by locality.
How It Works
Pick and Customize Your Care Model
Whether you want to give your therapists some flexibility to work from home, need to recoup lost revenue from cancellations / no-shows, or simply want additional revenue and patient support, Brightway’s flexibility can support your clinic’s needs.
Brightway will help you determine how to best use virtual / remote care in your practice, and to adjust over time as needed.
1
Engage Patients The Way They Want
Continue in-person care for those who need it, provide virtual support for those who can benefit, and offer virtual care for eligible patients who may not otherwise want to come to the office. We help you to reduce cancellations / no-shows, reduce early dropout rate, expand your reach, and provide care in the way patients want.
2
We make RTM billing in your EMR incredibly easy with automated documentation and billing reports that show upcoming opportunities and exactly what to bill and when.
3
Get Paid
Research & Partnerships
Brightway partners with clinicians and researchers at leading institutions as we build toward the future of physical health.
To explore a collaboration or partnership, please contact us.
“ Brightway made the transition into RTM seamless for our team. Our therapists appreciate how easy it is to use, and patients love the videos and support between visits.
Brightway helps to keep communication between therapists and patients open and simple between visits, with an integrated messaging system that is easy for all to use.
From the administrative end, Brightway has made billing for RTM smooth and straightforward, which has opened up a whole new stream of revenue for us, all while improving our overall patient care and outcomes.
I could not recommend Brightway highly enough.”
Sonja Parker, Owner of Designing Fitness Physical Therapy
Ready to learn more?
See how Brightway can help you improve patient and financial outcomes, no matter your organization’s size.